Case Study: Banca Sella achieves a 23% increase in conversion rates and $0 in fraud-related chargebacks with Riskified

How centralizing fraud management gives Banca Sella’s merchants peace-of-mind to grow their business

Banca Sella Gestpay, the payments gateway of Italy’s historic Banca Sella serving 8,000+ merchants worldwide, faced a scaling challenge: its rules-based fraud system created friction (including reliance on 3‑D Secure), limited conversion and required more maintenance than the bank wanted. Seeking a low-maintenance, easily rolled-out alternative to protect merchants while preserving a seamless shopper experience, Banca Sella partnered with Riskified.

Riskified deployed a single end-to-end fraud-management solution across merchants and geographies—integrated simply via an icon in the Gestpay portal and managed through one master account for all merchant data. The result: immediate reduction in drop-offs, up to a 23% increase in conversion rates within three months, $0 in fraud-related chargebacks, real-time reporting and smoother merchant rollouts—demonstrating Riskified’s measurable impact on growth and customer experience.

Banca Sella

Alessandro Bocca

Head of eCommerce & Global Acceptance Services