Case Study: Dottie Couture achieves a 42% reduction in refunds management costs with Rise.ai

How Store Credit Refunds reduced Dottie Couture’s returns costs by 42%

Dottie Couture is a women’s apparel and accessories boutique that needed a cost‑effective way to manage returns and refunds after migrating from BigCommerce to Shopify Plus, which lacked the built‑in customer account functionality they relied on. To maintain fast, customer‑friendly refunds and to encourage customers to choose store credit over cash refunds, Dottie Couture turned to Rise.ai and its Store Credit / automated store account solution.

Rise.ai implemented an automated store credit platform with customer store accounts and an email reminder workflow for unused credit, making issuance and tracking seamless. The results were a 42% reduction in refunds management costs, over 10K store credit rewards issued (Feb–April), more than 40% of online refunds redeemed, and over $3,300 in upsell from used credit — all achieved using Rise.ai.

Dottie Couture

Alexandria Miller

General Manager and Assistant Buyer