Case Study: Roka achieves $226,210 revenue and 514% ROI by winning back inactive customers with Rise.ai

How Roka Used Gift Cards to Win Back Customers and Gain More Than $200,000 Revenue

Roka, a designer and producer of high-performance sports apparel, faced thousands of inactive customers who had purchased once (as long as two years prior) and never returned, lowering customer lifetime value. Lacking a scalable re‑engagement method, Roka partnered with Rise.ai and used Rise.ai’s gift card management and bulk gift card distribution functionality to target and win back lapsed shoppers.

Using Rise.ai’s bulk gift card campaign, Roka issued 25,553 gift cards and achieved 1,689 redemptions, $33,174 in gift cards redeemed, $226,210 in total campaign revenue, and a 514% ROI — generating more than $170,000 in upsell revenue. Rise.ai’s solution created a new, measurable sales channel that reactivated dormant customers and drove significant revenue growth.

Roka

Michael O’Neil

Vice President, E-commerce Operations and Strategy