Case Study: Raw Threads achieves 31% increase in AOV with Rise.ai Automated Store Credit

How Raw Threads Capitalized on Automatic Store Credit to Increase AOV by over 30%

Raw Threads, a sustainable women's activewear brand known for its bamboo‑cotton fabrics and licensed designs, needed to grow customer loyalty and average order value without using site‑wide discounts that would cheapen the brand. To solve this, Raw Threads partnered with Rise.ai and adopted Rise.ai’s Automated Store Credit reward via the platform’s workflows.

Rise.ai implemented instant digital store credit rules that rewarded customers for specific actions and purchases, preserving product value while driving repeat buys. The program produced measurable impact: 31% increase in AOV, 15% more repeat customers, 27% reward usage, customers spent 142% more than the credit value, and an overall 461% ROI.

Raw Threads

Jennifer Leonard

Founder and Chief Executive Officer