Case Study: La Colombe boosts giftable subscriptions and sales with Rise.ai

How La Colombe Opened New, Profitable Sales Channels with Giftable Subscriptions and Gift Cards

La Colombe, a boutique coffee roaster and brewer with cafes across the United States, wanted to increase revenue, unlock new sales channels, and reduce costly exchanges. To do this, the company worked with Rise.ai to improve its gifting and subscription experience for both one-time purchases and monthly subscriptions.

Using Rise.ai’s gift cards and giftable subscription tools, La Colombe created a more personalized gifting flow that also captured recipient email addresses for future marketing. As a result, La Colombe saw a 15% increase in subscriptions and gift card sales, a 35% decrease in exchanges, a 14% increase in new sales channel revenue, and about $20K in gift revenue, while also reaching roughly 400 new customers through gift recipients.

La Colombe

Kristin Gelches

Sr Manager, Ecommerce & Digital Marketing