Case Study: Gravity Blanket achieves $300K+ in 30 days by incentivizing gift card sales with Rise.ai

How Gravity Blanket Garnered More Than $300K in 30 Days by Incentivizing Gift Card Purchases

Gravity Blanket, maker of weighted blankets that use Deep Touch Pressure Stimulation to relieve stress and improve sleep, needed to boost revenue and gift card sales without discounting its core product or harming brand perception. To overcome the price hurdle and drive incremental customer acquisition, Gravity Blanket partnered with Rise.ai and its Rise platform to create a limited-time incentivized gift card promotion.

Rise.ai handled the promotion mechanics and fulfillment while Gravity Blanket promoted discounted gift cards across email, social, and paid channels, creating urgency and converting hesitant shoppers. The campaign generated more than $300,000 in gift card sales in 30 days, accounted for roughly 23% of participating website orders, and delivered a rapid, measurable lift in short-term revenue.

Gravity Blanket

John Fiorentino

Chief Executive Officer