Case Study: Revolution Beauty achieves category leadership in beauty dupes with Rise at Seven

Revolution Beauty drives 295% more D2C traffic and £6.3m revenue with Rise at Seven

Revolution Beauty, a beauty brand, faced the challenge of standing out against major industry giants without comparable budgets. Their goal was to own the affordable "dupe" product category. They hired Rise at Seven to generate hype and drive traffic through digital PR and influencer marketing.

Rise at Seven built a real-time intelligence engine to track viral beauty trends and demand signals. They activated creators for reviews and secured media placements in major publications. This strategy drove a 295% increase in direct traffic to Revolution's site, contributing to £6.3 million in attributable revenue and achieving a 21X ROI on agency spend for Rise at Seven.

Revolution Beauty