Case Study: PrettyLittleThing boosts non-brand organic traffic with Rise at Seven

PrettyLittleThing boosts non-brand organic traffic 95% with Rise at Seven

PrettyLittleThing, a fashion e-commerce retailer, faced the challenge of achieving sustainable organic growth that relied less on its brand name and more on non-brand traffic. The brand had high awareness but did not own the market during the consideration and search phase, with a weak backlink profile and intense competition. PLT hired Rise at Seven for a Search & Growth Strategy to become more discoverable by capitalizing on new consumer search behaviors influenced by channels like TikTok.

Rise at Seven implemented a strategy focused on creating new onsite categories for destination, event, trend, and media moment outfits to capture user intent. This was supported by Digital PR to build authority and drive rankings. The results were a 98% increase in organic traffic and a 95% increase in non-brand traffic over three years. Rise at Seven also built over 2,300 new referring domains, securing the #1 ranking for key terms like "airport outfits" and establishing PLT as a category leader.

PrettyLittleThing