Case Study: Ninja reaches #1 for air fryers with Rise at Seven

Ninja reaches position 1 for air fryers with Rise at Seven, driving 59.5K extra monthly clicks

Ninja, a leading global air fryer brand, faced a significant challenge as it lacked visibility in search results, ranking on average at position 15 for non-brand terms despite being a market leader. To address this, they partnered with the vendor Rise at Seven for a comprehensive SEO and Digital PR strategy aimed at dominating the category in the UK and German markets.

Rise at Seven executed a multi-faceted solution involving on-page optimization, content clustering, and a series of creative Digital PR campaigns. These efforts successfully propelled Ninja to the number one position on Google for "air fryer" in both target markets. The results were substantial, generating an extra 59,500 monthly clicks, securing 110 direct links to the category, and driving a notable £41,000 in revenue from a single Valentine's Day campaign.

Ninja