Case Study: GAME boosts gaming chair visibility and brand awareness with Rise at Seven

Game boosts brand awareness by 13% with Rise at Seven

The UK-based retailer GAME faced the challenge of cutting through the competitive Christmas market to promote its high-margin gaming chairs with a small budget and just three weeks to launch. They partnered with the digital marketing agency Rise at Seven to create a culturally relevant PR stunt that would drive conversation and search visibility, rather than relying on traditional banner ads.

Rise at Seven resurrected and updated a cult classic stunt, the "Christmas Tinner" – a full Christmas dinner in a tin – with new vegan variants to tap into current trends. The agency handled the entire campaign, from product creation and photography to outreach. This strategic PR initiative, optimized with internal linking for SEO, generated massive global press coverage, drove 85,000 organic clicks to a gaming chair landing page, and increased GAME's brand awareness by 13%. The campaign earned 159 high-quality links, helping the retailer rank for over 400 gaming chair keywords and establishing itself as Rise at Seven's most successful link strategy.

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