Case Study: Wilton grows Amazon revenue 93% with Rise Interactive

Wilton grows Amazon revenue 93% with Rise Interactive

The customer, Wilton, an innovative leader in bakeware and decorating tools, sought to accelerate its flourishing Amazon business in 2018. Their challenge was to increase revenue through greater advertising investment while remaining profitable and scaling efficiently. Wilton partnered with Rise Interactive to address these challenges and help scale advertising results at an improved return.

Rise Interactive implemented a solution that included generating a granular account structure with over 1,200 unique campaigns, implementing a comprehensive negative keyword strategy, and optimizing the advertised product mix. The results were significant, with Wilton achieving 93% Amazon revenue growth in Q3’18 compared to Q3’17 as a direct result of the new sponsored ads account structure implemented by Rise Interactive.

Wilton