Case Study: ULTA Beauty boosts revenue and ROAS with Rise Affiliate Network

Ulta Beauty increases revenue 40% with Rise Interactive

Ulta Beauty, one of the largest beauty retailers in the US, sought to grow its profitability and capitalize on opportunities within its affiliate marketing channel more efficiently. To meet this challenge, they partnered with vendor Rise Interactive.

Rise implemented its proprietary Rise Affiliate Network, moving Ulta's program from a traditional network with variable fees to a flat-rate structure. This solution led to a 40% increase in revenue year-over-year, a 22% increase in return on ad spend, and a 70% decrease in network fees, allowing Ulta to reinvest savings into other digital marketing programs.

Ulta Beauty