Case Study: ULTA Beauty exceeds holiday revenue goals with Rise Interactive

Ulta Beauty increases revenue 36% and boosts ROAS 256% with Rise Interactive

Ulta Beauty, a major US beauty retailer, faced the challenge of boosting its online sales revenue and increasing the efficiency of its digital marketing spend during the critical holiday season. The company partnered with the vendor Rise Interactive to address this challenge.

Rise Interactive implemented a multi-channel digital strategy using its proprietary programmatic buying technology. The solution involved targeting high-opportunity audience segments with relevant product messages and retargeting existing customers through email marketing. This approach provided strong year-over-year performance for Ulta Beauty, helping them exceed business goals with a 36% increase in revenue and a 256% increase in average return on ad spend (ROAS).

Ulta Beauty