Case Study: Ulta Beauty boosts haircare awareness and ROAS with Rise Interactive and Instagram Stories

Ulta Beauty boosts ROAS 63% with Rise Interactive

Ulta Beauty, a major US beauty retailer, wanted to increase awareness and drive sales for its Gorgeous Hair Event. The challenge was to find a more engaging way to capture shopper attention on Instagram Stories, moving beyond the single photo ads they had used in the past. They partnered with their media agency, Rise Interactive, to develop a new strategy.

Rise Interactive implemented a two-card carousel video ad format for Instagram Stories. The solution featured eye-grabbing creative and promotional messaging, with each card containing a link to the event page. This strategy resulted in a significant performance lift, including a 63% higher return on ad spend and click-through rates that were 1.8x and 2.6x higher than other ad formats used.

Ulta Beauty