Case Study: Turtle Wax achieves 318% Amazon revenue growth with Rise Interactive

Turtle Wax drives 318% Amazon revenue growth with Rise Interactive

Turtle Wax, the most innovative brand in car care, faced the challenge of shifting customer behavior to Amazon and needed a comprehensive advertising strategy to retain visibility and drive sales. They partnered with Rise Interactive to scale profitably while overcoming the risk of their low-price-point items being shut down by Amazon and the need to accelerate sales quickly while improving efficiency.

Rise Interactive implemented a strategy involving a complete account rebuild for better media efficiency, product bundling to improve profitability, and scalable keyword discovery. This approach allowed Turtle Wax to achieve a 318% year-over-year revenue increase with only a 205% spend increase. The results also included a 20% decrease in CPC, a 37% increase in ROAS, and a 27% decrease in ACoS, demonstrating the significant impact of Rise Interactive's solution.

Turtle Wax