Case Study: Atkins Nutritionals achieves 25% above registration goal and 65% lower cost-per-lead with Rise Interactive's affiliate marketing

The Right Investments to Exceed Goals

Atkins Nutritionals, a leading brand in the $2.4 billion weight-control nutrition market, needed to drive registrations for its free QuickStart Kit and boost awareness of its products. With paid search and social already maximized and becoming costly for incremental leads, Atkins faced the challenge of finding a more efficient channel to acquire qualified registrants.

Rise Interactive applied its Interactive Investment Management approach, reallocating budget from diminishing-return channels into a performance-driven affiliate advertising campaign, paying only for conversions. Leveraging strong affiliate relationships, the campaign exceeded goals—registrations were 25% above target, affiliates delivered 20% more registrations than other channels, and incremental cost-per-lead was 65% lower than paid search or social.

Atkins Nutritionals