Case Study: Tempur Sealy International achieves 51% ROAS improvement with Rise Interactive

Tempur Sealy International boosts ROAS 51% with Rise Interactive

Tempur Sealy International, the world's largest bedding provider, partnered with Rise Interactive to accelerate revenue growth on Amazon while maintaining profitability. Their challenge was to balance promotional and Sponsored Ad strategies to achieve broader business goals beyond just a strong return on ad spend.

Rise Interactive implemented a strategy focused on margin costs and historical performance to set profitability goals, growing market share while maintaining key KPIs. This included creating an advertising mix plan for incremental growth and improving the brand's retail readiness. As a result, Rise helped Tempur Sealy achieve a 51% ROAS improvement, a 5% year-over-year revenue increase, and a 31% decrease in overall ad spend.

Tempur Sealy International