Case Study: ULTA Beauty achieves 306% YoY revenue growth and 256% ROAS lift with Rise Interactive

Programmatic Advertising Exceeding seasonal expectations through digital

ULTA Beauty, one of the largest U.S. beauty retailers with over 928 stores and 20,000 products, faced a critical holiday challenge: boost online sales and increase the efficiency of its digital marketing investments during peak season.

Rise Interactive deployed a multi-channel, programmatic strategy that prioritized high-opportunity audience segments, matched ULTA’s customer database, and combined targeted display ads with email retargeting and cross-channel optimization. The campaign drove a 306% year-over-year revenue increase, a 256% lift in average ROAS, and delivered three times the ROAS goal.

Ulta Beauty