Case Study: NorthShore University HealthSystem achieves 54% of "Find a Doctor" conversions with Rise Interactive

NorthShore University HealthSystem - Customer Case Study

NorthShore University HealthSystem is an integrated healthcare system with more than 10,000 employees and over 900 primary and specialty care physicians. It needed to raise awareness for the launch of its Orthopaedic Institute and, critically, drive “Find a Doctor” conversions.

Rise Interactive created a data-driven content marketing campaign, identifying orthopedics-related sports injury content and producing a custom, shareable infographic for NorthShore’s blog. The infographic quickly drove qualified traffic and conversions—accounting for 54% of “Find a Doctor” conversions and 54% of blog visits in its first week, with a 36% lower bounce rate than an average post.

NorthShore University HealthSystem