Case Study: NorthShore University HealthSystem boosts appointment requests and organic traffic with Rise Interactive

NorthShore University HealthSystem boosts appointment requests 490% with Rise Interactive

NorthShore University HealthSystem, an integrated healthcare delivery system, sought to market its numerous services in a highly competitive field with limited resources. The vendor, Rise Interactive, was engaged to help the brand achieve a higher return on its marketing investment.

Rise Interactive developed a strategy that used paid search to target short-tail keywords while focusing organic efforts on long-tail terms. They restructured the paid search account for operational efficiency and refreshed on-page content. This approach resulted in a 27% year-over-year increase in organic traffic to cancer pages and a 490% increase in appointment requests with only a 6% increase in cost per acquisition.

NorthShore University HealthSystem