Case Study: Meineke drives in-store visits with Rise Interactive’s CTV strategy

Meineke drives ~48K in-store visits with Rise Interactive

The customer, Meineke, a franchise-based leader in automotive repair services, faced the challenge of driving in-store visits while struggling to measure the incremental reach of its digital media efforts. Vendor Rise Interactive was engaged to address this.

Rise Interactive implemented a Connected TV (CTV) strategy using The Trade Desk, focusing on live sports events and leveraging third-party data for precise targeting. By utilizing Nielsen's OTT measurement, Rise quantified CTV's incremental reach over linear TV and used frequency caps to avoid ad saturation. The results for Meineke were significant, with Rise reporting approximately 48,000 in-store visits and a 5% store visit rate among users reached, proving CTV's effectiveness at driving conversions.

Meineke