Case Study: Large Non-Profit Organization identifies supporters 450% more likely to become large donors with Rise Interactive

Large Non-Profit Organization - Customer Case Study

Rise Interactive, a digital marketing agency focused on media, analytics, and customer experience, helped a large non-profit that needed to maximize reach and return on marketing investments by better understanding and targeting its highest‑value segment: large donors.

Rise analyzed and segmented the non-profit’s best performers, appended third‑party data, and used cluster analysis to identify key attributes. A custom scoring formula applied across the database revealed individuals 450% more likely to become large donors, allowing the organization to prioritize marketing investments toward the highest‑value prospects.