Case Study: Nicklaus Children's Hospital achieves 119% more local conversions and 253% more calls with Rise Interactive

Hyper-Local Strategy Delivers Results

Nicklaus Children’s Hospital, a leading pediatric health system with hundreds of physicians and dozens of specialty services, wanted to “be where the children are” by reaching patients more effectively and driving appointment requests and facility visits. The challenge was to translate that vision into a search strategy that connected local families with the hospital’s targeted care centers.

Rise built a hyper-local SEO and PPC program—creating and optimizing Google My Business profiles for each care center, using time-of-day and layered zip-code geo-targeting, and implementing phone-call reporting plus enhanced ad extensions for offline measurement. The coordinated approach drove substantial gains: a 119% increase in local targeting conversion volume, a 475% rise in local conversion rates, and a 253% boost in calls to targeted care centers.

Nicklaus Children's Hospital