Case Study: S.O.S (Clorox) achieves 5x website engagement and rapid social growth with Rise Interactive

Content Marketing + SEO Creating a Digital Debut for a Classic Product

S.O.S. soap pads, a long-standing household brand from The Clorox Company, faced declining digital relevance and struggled to engage younger consumers. In 2014 the brand partnered with WindmillNext and Rise to reintroduce S.O.S. online with a data-driven marketing overhaul.

Rise used website analytics, competitive intelligence, market research and social/search trends to build a “Who Knew?” campaign centered on how-to tips, product uses and life hacks, and restructured the website to prioritize that content while growing social engagement. The effort drove rapid results: a 5x increase in site engagement and overall traffic, a 124% year-over-year rise in page views, and 24,000 Facebook fans in the first six weeks—surpassing a competitor that had been on Facebook for three years.

S.O.S