Case Study: American Egg Board improves site experience and boosts engagement with Rise Interactive

American Egg Board boosts recipe shares 39% with Rise Interactive

The American Egg Board (AEB) partnered with Rise Interactive to enhance the user experience of its Incredible Edible Egg™ website. The challenge was to create a more user-friendly site that provided the best experience across all platforms, as users were having difficulty navigating to their desired recipe content efficiently.

Rise implemented a data-driven solution by redesigning the website to center around its popular recipe pages, making most recipes available within two clicks from the homepage. They also created condensed recipe collections and improved the site's SEO with new filtering capabilities. As a result, Rise helped AEB achieve a significant increase in traffic and engagement within one month, including 66,000 more visits, 2,000 more recipe downloads, and a 39% increase in recipe shares compared to the previous year.

American Egg Board