Case Study: Wings Financial Credit Union improves mobile banking experience with Risdall Marketing Group

Wings Financial boosts organic search impressions 5x with Risdall Marketing Group

Wings Financial Credit Union, a top U.S. credit union, needed a new website to better compete with large banks by providing an intuitive, helpful member experience. Their goals included improving mobile usability, SEO, and accessibility, and they required a full-featured content management platform to support testing and workflows. They partnered with Risdall Marketing Group to address this challenge.

Risdall collaborated with Wings to redesign the site with a new user experience organized around member life stages. Using the Kentico 12 platform, they delivered a component-based design system with custom templates and a library of icons. The solution drove significant results for Wings, including a 50% increase in pages per session, a 50% reduction in load time, a 44% decrease in mobile bounce rate, and an 18% year-over-year increase in SEO traffic.

Wings Financial Credit Union