Case Study: University of Minnesota achieves a clearer science and engineering brand with Risdall Marketing Group

University of Minnesota boosts brand clarity with Risdall Marketing Group, earning 82.6% top survey scores

The University of Minnesota's Institute of Technology faced the challenge of modernizing its brand, as its "IT" acronym was misconstrued as Information Technology rather than its focus on science and engineering. It partnered with Risdall Marketing Group for a comprehensive rebranding initiative to better reflect its academic purpose without losing its historic ties.

Risdall Marketing Group developed a new name, the College of Science and Engineering, and executed a full rebrand. This included creating a new word mark, updating the website, and implementing a strategic communications plan to win over all constituents. A post-launch survey revealed the initiative was a success, with 82.6% of respondents agreeing the new name better reflects the school’s curriculum.

University of Minnesota