Case Study: Twin Cities Academy boosts student applications with Risdall Marketing Group

Twin Cities Academy increases student applications by 100% with Risdall Marketing Group

Twin Cities Academy, a charter school in the St. Paul area, needed to increase student attendance by better conveying its value and purpose. The school's superintendent engaged Risdall Marketing Group to help develop succinct messaging and a strategy to reach prospective families.

Risdall simplified the school's messaging and aligned its brand through a new logo, tagline, and positioning. They optimized the website for mobile users and created new recruiting materials and ad campaigns. As a result of Risdall's work, Twin Cities Academy saw a 100% increase in student applications for the upcoming school year.

Twin Cities Academy