Case Study: Tolomatic makes complex product information easier to access with Risdall Marketing Group

Tolomatic wins Web Marketing Association awards in 2016 and 2017 with Risdall Marketing Group

Tolomatic, a manufacturer of pneumatic and electric actuators, faced a challenge with an antiquated and unmanageable website. The site's thousands of pages made it difficult for users to navigate and find specific products, leading to confusion and reduced engagement. Risdall Marketing Group was engaged to develop a solution that would make this complex product information easier to access without creating an undue resource burden.

Risdall Marketing Group implemented a "publish once, distribute many" workflow built on the .NET-based Evoq content management system. The solution featured a faceted search engine for users to find products by specifications and a highly efficient administrative interface. The results were immediate, earning a Manufacturing Standard of Excellence award and significantly increasing the efficiency of administering product records. The site's unique architecture allows hundreds of records to be searched and displayed in fractions of a second.

Tolomatic