Case Study: Oaks Christian School achieves 75% year-over-year attendance growth with Risdall Marketing Group

Oaks Christian boosts attendance 75% with Risdall Marketing Group

Oaks Christian School needed to attract a new generation of student leaders and increase enrollment by targeting prospective families with no prior awareness of the school. Risdall Marketing Group was engaged to develop a more digital-centric strategy for this challenge.

Risdall implemented a lead generation campaign using audience segmentation and location data to target specific zip codes and grades. Their solution included creative and messaging development, landing page creation, and A/B testing across multiple media channels. The campaign resulted in a 46.6% increase in conversion rate, a 75% year-over-year increase in event attendance, and 19 qualified enrollments attributed to the effort, generating $3 million in potential revenue for the school.

Oaks Christian School