Case Study: Help Me Grow boosts referrals and engagement with Risdall Marketing Group

Help Me Grow boosts annual referrals 3,000% with Risdall Marketing Group

Help Me Grow, a Minnesota-based organization focused on early childhood development, needed to raise awareness and boost screening and evaluation referrals for children from birth through age five. They partnered with Risdall Marketing Group to develop a strategic campaign blending brand messaging, digital marketing, content marketing, public relations, and advertising.

Risdall launched a new website for Help Me Grow with streamlined information and content to help parents track development. This site was promoted through a mix of online and offline marketing. The efforts by Risdall resulted in a 166% increase in page views in the first month and a 3,000% increase in annual referrals. Paid search campaigns achieved conversion rates over 30%, and social media engagement grew to more than 25,000 Facebook likes.

Help Me Grow