Case Study: a Fortune 100 bio-industrial leader boosts search visibility and conversions with Risdall Marketing Group

Fortune 100 Bio-industrial Leader boosts search impression share 276% with Risdall Marketing Group

A Fortune 100 bio-industrial leader sought to increase visibility and conversions for its flagship product in the highly competitive U.S. energy market. The company faced challenges in reaching its target audience and ranking for key search terms, despite the product's significant benefits. They partnered with Risdall Marketing Group for a paid media strategy to address this.

Risdall implemented a results-driven Google Search paid media strategy focused on dominating high-intent keyword searches. The campaign achieved a 98% search impression share and a 276% increase in year-over-year conversion rates. Risdall's approach secured the product a top-of-page rate of 90% and the #1 search position more than 80% of the time.