Case Study: First Advisors refreshes its brand and improves client engagement with Risdall Marketing Group

First Advisors refreshes its brand and website with Risdall Marketing Group

First Advisors, a financial planning firm, needed to redesign its website to better support referrals and communicate its relationship-focused approach to business. They turned to Risdall Marketing Group, which began the project by hosting a Customer Avatar Workshop to understand the target audience. This informed the key messaging and site structure for the WordPress-based website.

Risdall developed a new inspiration board, logo, and color scheme for the website, which the client adapted into a broader brand refresh. The solution included a responsive WordPress site with improved user flows and a simple contact form. For First Advisors, Risdall's work resulted in a modernized brand look and feel and a website that makes it easier for potential clients to connect with the firm.

First Advisors