Case Study: Ecolab drives 212 qualified leads with Risdall Marketing Group

Ecolab drives 212 qualified leads worth $2.2 million with Risdall Marketing Group

Ecolab chose Risdall Marketing Group to help grow its Keystone industrial kitchen-cleaning brand. The challenge was to drive targeted, qualified leads and create greater product visibility for independent restaurant owners and kitchen managers.

Risdall implemented a segmented digital campaign featuring targeted creative messaging, dynamic ad units, and a dedicated landing page. The solution promoted a free cleanliness assessment from an Ecolab expert, integrating lead tracking into Salesforce for sales follow-up. The campaign delivered 212 highly qualified leads with a revenue potential of $2.2 million, exceeding industry benchmarks for conversion and click-through rates.

Ecolab