Case Study: Davanni’s Restaurant achieves measurable revenue growth with Risdall Marketing Group’s paid media strategy

Davanni’s boosts campaign-driven revenue 24.6% with Risdall Marketing Group

Davanni's Restaurant, a locally owned pizza and fast-casual establishment, partnered with Risdall Marketing Group to accelerate growth in a competitive market. Facing rising costs and changing consumer behavior, their challenge was to expand their reach, attract new customers beyond their loyal base, increase order counts, and drive measurable ROI from their marketing spend.

Risdall implemented a comprehensive, data-driven paid media strategy across Google Search, Display, and YouTube. This full-funnel approach targeted new audiences with non-brand search and awareness campaigns while using retargeting to nurture existing customers. The solution delivered exceptional results for Risdall's client, including a 24.6% increase in campaign-driven revenue, a 218% lift in store visits, and a 32.7x return on ad spend when factoring in online sales, in-store traffic, and calls.

Davanni’s Restaurant