Case Study: Bone Foam boosts website traffic and quotes with Risdall Marketing Group

Bone Foam boosts website traffic 300% with Risdall Marketing Group

Bone Foam, a designer and manufacturer of reusable patient positioning devices for surgery and x-ray applications, depended on traditional marketing methods to reach its specialized audience of medical professionals. Their challenge was to test and implement a digital marketing strategy to better engage these difficult-to-reach audiences. This led them to partner with Risdall Marketing Group.

Risdall Marketing Group developed a multi-channel digital campaign targeting medical professionals on platforms like Google, LinkedIn, and Facebook. They also revamped Bone Foam's website for better functionality and product information. The results were extraordinary, yielding a 300% increase in website traffic and a 120% increase in quote requests, alongside double-digit sales growth prior to the Covid pandemic.

Bone Foam