Case Study: Arcserve boosts leads and ROI with Risdall Marketing Group

Arcserve boosts daily leads 103% with Risdall Marketing Group

Arcserve, a provider of enterprise data protection and disaster recovery solutions, was dissatisfied with its existing marketing performance. The company engaged Risdall Marketing Group to review and improve its digital strategies to boost visibility, drive qualified leads, and support its sales force across multiple continents.

Risdall implemented a comprehensive digital marketing solution that included immediate fixes like updating broken links and refining keywords, followed by a strategic overhaul of campaigns and website architecture. This involved sophisticated AI-based targeting, SEO research, and the creation of new lead generation campaigns and landing pages. As a result, Risdall helped Arcserve achieve a 103% increase in daily leads and a 196% increase in digital marketing profitability, alongside generating tens of thousands of form submissions, downloads, and demo requests.

Arcserve