Case Study: Paul Frank creates a standout Water World style guide with RipeConcepts

Paul Frank earns honorable mention with RipeConcepts in IDA 2021

The lifestyle products company Paul Frank faced the challenge of creating a Fall/Winter campaign that would merge a new fantasy theme with their iconic brand identity. They needed a comprehensive style guide from vendor RipeConcepts to provide this unique twist and resonate with their audience.

RipeConcepts developed a style guide entitled "Water World," which incorporated Paul Frank's characters into a magical, Atlantis-inspired theme. The solution perfectly married the client's style with a mythological setting and was awarded an honorable mention in the International Design Awards. The client praised it as the best style guide they had seen in seven years.

Paul Frank