Case Study: Incfile achieves a seamless rebrand and platform migration with Riotters

Incfile transforms into Bizee with Riotters and migrates 2,000+ pages

Riotters partnered with Incfile, a long-standing business formation SaaS platform, to undertake a massive rebranding and transformation into Bizee. The challenge was to completely overhaul the established brand, migrate over 2000 pages of content, and redesign the entire user experience and conversion funnel, all while maintaining their market-leading position.

The solution from Riotters involved a complete visual identity, a comprehensive design system, and a technical migration to Payload CMS. They handled UX research, UI design, development, and created over 150 marketing assets. The result was a seamless transformation with no disruption to users. The new Bizee platform performed better than ever, resonating with its audience and supporting the company's continued growth for over 1,000,000 users.

Incfile