Case Study: Reform UK launches a new generation of candidates with Riot's PR and Social Media

Reform UK launches 2026 candidate campaign with RIOT

Reform UK, a political party, faced the challenge of introducing its new generation of candidates, who possessed significant business and life experience, to the public. These up-and-coming candidates struggled to cut through the political noise and translate their real-world credentials into a compelling public profile without a dedicated PR and social media strategy. RIOT was brought in to provide PR strategy and social media management services to address this.

RIOT implemented a candidate-led PR and social media programme that put the candidates' business credibility front and centre. The solution involved shaping individual narratives around entrepreneurial track records, producing press-ready stories, and running a consistent social media presence built around a Start-Up Britain theme. This provided the candidates with a coordinated platform to effectively introduce themselves and demonstrate their understanding of enterprise and economic growth to voters.

Reform UK