Case Study: The Vitamin Shoppe boosts local search visibility with Rio SEO

Vitamin Shoppe - Customer Case Study

The Vitamin Shoppe, a wellness retailer with 792 locations, needed a stronger localized SEO strategy to better connect with searchers in local markets and compete more effectively at scale. To address this challenge, the company worked with Rio SEO, using its Open Local Platform and related local search tools to improve visibility across stores and drive more relevant local engagement.

Rio SEO and ForwardPMX implemented a customized solution that included Local Pages, Local Listings, Local Reporting, and Local Manager, supported by manual SEO and technical interventions. The results included a 3.4-position average gain in organic search rankings, 99.6% local citation accuracy, a 116% increase in non-branded organic search, 80.2% more Google My Business views, and a 36.8% year-over-year revenue increase, while also reducing Google Maps API costs.

The Vitamin Shoppe

Clay Cazier

VP of Natural Search Strategy