Case Study: Restaurant Brands boosts local search visibility with Rio SEO

Top Steakhouse Grills the Local Competition with Streamlined Local Listings Management

Restaurant Brands, a popular American steakhouse chain with more than 500 locations, needed a better way to manage local business information across its stores. Its small marketing team struggled with inaccurate and outdated listings data because store hours, menus, and other details were updated manually and inconsistently across the local ecosystem. Rio SEO helped address these challenges with its Open Local Platform and local marketing services.

With Rio SEO’s Open Local Platform, Restaurant Brands streamlined updates to more than 500 local listings, added location-specific menu links and online ordering links, and improved local data accuracy across Google and other search channels. The results included a 30% year-over-year increase in Google Search impressions, a 47% increase in direction clicks, a 19% increase in click-to-calls, and a 17% increase in clicks to the website for August 2017.

Restaurant Brands