Case Study: Rhino Linings Achieves Local and Mobile Search Visibility with Rio SEO

Rhino Linings is the Strong Leader in Spray-On Truck Bed Liners

Rhino Linings, a leading manufacturer and applicator of spray-on truck bed liners with more than 500 U.S. and Canadian retail locations, needed to improve local and mobile search visibility. When Rhino Linings partnered with Rio SEO, the company was struggling to rank for key terms like “truck bed liner,” and its decentralized location management was creating inconsistent listings and missed leads.

Using Rio SEO’s Local Search Solutions, Rhino Linings centralized and automated location data, optimized local landing pages and mobile pages, managed map listings, and improved directory and call tracking across its network. The results were significant: 100% page-one coverage for local-intent searches, a 236% average monthly year-over-year increase in mobile traffic, a 55% increase in organic traffic, and an average of 12 new leads per applicator per month, with some major markets generating 62 to 164 leads monthly.

Rhino Linings