Case Study: Pet Retailer boosts local search visibility with Rio SEO

Pet Retailer Unleashes the Power of Its Local Search Strategy

Pet Retailer Unleashes the Power of Its Local Search Strategy worked with Rio SEO to help a 50-year-old pet specialty retailer with 1,516 locations across the U.S., Mexico, and Puerto Rico improve local visibility for in-store services like grooming, vaccinations, and training. The brand struggled to attract nearby customers because of intense local competition, unstructured data, and the absence of a comprehensive local search strategy.

Rio SEO implemented a customized branded Store Locator, hyper-local specialty pages, and ongoing local presence management and consultation to support the retailer’s expanding in-store departments. As a result, the brand saw a 42.03% year-over-year increase in search volume, 1.4 million additional store locator visitors, and a 105% year-over-year increase in Google Search views across its locations.