Case Study: National Retailer achieves 41% revenue growth with Rio SEO

National retailer increases revenue 41% with turnkey solution that strengthens customer relationships in enhanced local ecosystem.

National Retailer, a U.S. chain with more than 1,000 locations, needed a better way to strengthen its online presence, understand customer sentiment, and drive more traffic into stores. The company turned to Rio SEO’s Open Local Platform, including local listings and locator pages, to improve local search performance and connect more effectively with shoppers.

Rio SEO integrated Bazaarvoice Conversations into the retailer’s locator pages and enhanced them with schema markup to surface reviews, ratings, and key store information in search results. The result was a 41% increase in sessions, 45% more new user sessions, and an 18% rise in session duration, plus a 44% lift in reviews per location and an estimated $17.8M in top-line revenue, up $5.2M or 41% year over year.