Case Study: Cost Per Click reduces CPC with Rio SEO's Automated Local SEO

Local SEO Best Practices Deliver Major Cost-Per-Click Reductions

Cost Per Click, a multi-location retail group, needed a better way to manage local SEO across hundreds or thousands of store locations without relying on spreadsheets and time-consuming manual updates. They worked with Rio SEO, whose local search and store finder software was used to streamline local listing management, local landing pages, and mobile-friendly location pages while improving consistency across search channels.

Rio SEO implemented a six-step automated local SEO approach that included optimized local landing pages, mobile pages, schema markup, bulk listing distribution, aggregator optimization, and map management across Google, Yahoo, and Bing. The results were substantial: department stores saw average CPC drop to 7 cents versus 60 cents for paid search, fashion and sporting goods retailers achieved costs below 10 cents and later closer to 5 cents, and automotive parts retailers averaged under 9 cents CPC, with measurable increases in traffic, coupon redemptions, and in-store conversions.