Case Study: Large National Retailer achieves top local search rankings with Rio SEO

Large National Retailer Achieves Top Rankings in Hypercompetitive Seasonal Market

Large National Retailer Achieves turned to Rio SEO to help launch and promote more than 300 seasonal U.S. store locations in a highly competitive holiday market. With only about three months to establish a visible web presence, the retailer needed optimized local listings, locator pages, and strong Google rankings to reach mobile-first customers searching for hours, directions, and promotions.

Rio SEO created more than 300 location pages plus supporting city and state pages, integrated them into the site, and pushed accurate listing data to search engines and directories on a frequent schedule. The campaign delivered millions of local search users, more than one million net new locator page visitors, a 4% lift in locator-page sessions, and 76% mobile acquisition; within three months, 68% of locations ranked in Google’s #1 to #3 positions for high-value non-branded terms.