Case Study: Drive Citation Accuracy achieves improved local citation accuracy with Rio SEO

How IYPs Drive Citation Accuracy for Local SEO Benefits & Improved Consumer Search Experience

Drive Citation Accuracy worked with Rio SEO to address a common local SEO challenge: inconsistent and inaccurate business listings across the local search ecosystem. With more than 1,000 locations, the brand needed a way to keep NAP details, hours, and other location data accurate across directories and search engines, where errors can hurt consumer trust and local search visibility.

Rio SEO used its Listing Management service and a dedicated Internet Yellow Pages (IYP) strategy to regularly audit, correct, and resubmit listing data across major directories and platforms. Over an eight-month study, Rio SEO increased average IYP citation accuracy from 53.1% to 80.3% and boosted search engine citation accuracy from 76.6% to 95.5%, including a 93.6% accuracy rate for Yahoo and a 25% overall lift across search engines.