Case Study: Hearing Aids boosts local visibility with Rio SEO dealer locator technology

Hearing Device Manufacturer Boosts Local Visibility with Dealer Locator Technology

Hearing Aids, a global hearing device manufacturer and distributor with more than 500 U.S. locations, needed to improve local visibility for non-branded searches like “hearing aids” and “hearing aid stores.” Because its products were sold through independent dealers, retailers, and clinics rather than owned locations, the brand struggled to appear in local search results and drive consumers to the right resellers. Rio SEO’s local search software and expert services were brought in to solve this challenge.

Rio SEO built optimized dealer locator and local landing pages for resellers across state and city pages, then expanded the effort into local listings management across search engines and directories. The results were strong: dealer locator organic traffic increased 56% year over year, total traffic rose 35%, mobile traffic grew 71%, and clicks for driving directions increased 17%. Rio SEO also helped the brand achieve 93% of dealers on page 1 for “hearing aids,” 89% citation accuracy, and top 3 rankings for 73% of locations.