Case Study: Providence Health and Services improves local search accuracy with Rio SEO

Healthcare Brand Provides Improved Digital Prognosis Through Broad-Spectrum Local

Providence Health and Services partnered with Rio SEO to improve its local online presence across hundreds of locations and 1,100 local listings. As a complex healthcare organization with frequently changing services, relocations, and shared addresses, Providence faced duplicate, missing, and inaccurate listings that hurt search visibility and made it harder for patients to find the right clinic information.

Using Rio SEO’s Open Local Platform along with Wheelhouse Digital Marketing Group, the team created a single source of truth for location data and then claimed, updated, and distributed listings at scale across Google and Bing. Rio SEO’s ongoing conflict management and optimization lifted search engine accuracy from 54% to more than 96% in 90 days, drove more than 5 million relevant local searches in a single month, generated nearly 500,000 monthly Google conversion events, and continued to deliver more than 10% incremental Google search impression growth each month.